Presence Score breakdown calculator
The Presence Score is a weighted average of five category scores: Appearance 30%, Aura 25%, Face 20%, Personal Brand 15% and Physicality 10%. The result falls into one of five bands — Shadow (0–20), Emerging (21–40), Noticeable (41–60), Magnetic (61–80) and Rare (81–100). Move the sliders to see how the composite is built, how far you are from the next band, and why ten points of Appearance is worth three times ten points of Physicality.
—/100
| Category | Weight | Your score | Points contributed | +10 here adds |
|---|
The weights and bands here are the ones Presence publishes. The category values are yours to type in, so this page models the arithmetic — it does not measure you. In the app, each category score comes from on-device analysis of photos, check-ins and reflections, and no image ever leaves the phone.
How the composite is built
Each category is scored 0–100 on its own, then multiplied by its weight and summed. Because the weights add to 100%, the result is also 0–100. That makes the table above very literal: the Points contributed column shows how many of your final points each category is responsible for, and +10 here adds shows how much the composite moves if you improve that category by ten.
The consequence people miss is that the same effort is not worth the same amount everywhere. Ten points of Appearance moves the score by three; ten points of Physicality moves it by one. If you have two minutes before leaving the house, grooming and outfit are where the leverage is.
The five bands
| Band | Range | What it usually means |
|---|---|---|
| Shadow | 0–20 | One or more heavily weighted categories is near zero — typically Appearance or Aura not yet tracked |
| Emerging | 21–40 | Everything is being measured, most of it is low; the score will move fast from here |
| Noticeable | 41–60 | Solid in some categories, neglected in others — the most common starting point |
| Magnetic | 61–80 | Every category at least adequate, one or two genuinely strong |
| Rare | 81–100 | Strong across the board; the weighting makes this unreachable if Appearance or Aura is badly behind |
What each category contains
Appearance (30%) is Fit Check and Grooming — outfit colour harmony, proportion, coherence and formality, plus hair, facial hair, brows and skin prep. It is the largest weight because it is the most controllable and the most visible. Grooming Score is free forever in the app.
Aura (25%) is the composite of appearance consistency, energy and intentionality, and social presence. It rewards showing up the same way repeatedly rather than one good day. Aura Score is free forever; you can also take the browser aura quiz as a self-report first.
Face (20%) is Facial Age and the Smile Wealth Index — skin texture, tone, fine lines, and smile symmetry, proportion, arc and brightness. Slow-moving; the monthly trend is what matters.
Personal Brand (15%) is clarity, consistency, content, visibility, social proof and output velocity — the gap between your expertise and your signal.
Physicality (10%) is Posture Age: forward head, shoulder rounding and hip tilt from a side profile. The smallest weight, but posture adds more perceived age than skin does, so it is rarely wasted effort.
Using the calculator honestly
The most useful thing to do is set every slider to where you believe you are, note the composite, then compare it to what Presence gives you after a week of real measurements. The direction of the surprise — and which categories are responsible — is the actual insight. For a pre-app visual check, use the first impression checklist. For how this model differs from face-rating and vibe apps, see best aura score apps for iPhone.
Get the real numbers
Presence measures all five categories on your iPhone — 19 dimensions, one Presence Score — and shows the composite on your dashboard for free. First Impression, Aura and Grooming scores are free forever. 100% on-device, no account, no cloud.
View Presence on the App StoreFrequently asked questions
What is a good Presence Score?
Magnetic (61–80) is the band most people are aiming for: it means every category is at least solid and one or two are strong. Rare (81–100) requires strength across the heavily weighted categories: with everything else perfect, an Appearance score of 30 caps the composite at 79 — still Magnetic — no matter what you do elsewhere. Shadow and Emerging usually mean one heavily weighted category is very low rather than everything being mediocre.
Why is Appearance weighted more than Face?
Because Appearance — outfit and grooming — is what you decide every morning, while Face changes slowly. Weighting the controllable categories more heavily means the score responds to effort within days, which is the point of tracking it. Face at 20% still matters, but it is the trend over months that is informative there, not the daily value.
Is this the exact formula the Presence app uses?
The weights and bands are the ones Presence publishes: Appearance 30% (Fit Check and Grooming), Aura 25%, Face 20% (Facial Age and Smile), Personal Brand 15%, Physicality 10% (Posture Age). What this page cannot do is produce the category scores themselves — in the app those come from on-device analysis of your photos, check-ins and reflections. Here you type them in, so treat the output as a model of the maths, not a measurement of you.
Can I see my Presence Score without paying?
Yes. Presence shows your composite Presence Score on the dashboard without a subscription, and First Impression, Aura and Grooming scores are free forever (full reveal and share). The full per-category breakdown and the remaining analyses are Presence Pro — weekly or annual, or a one-time Lifetime purchase of $49.99.
What are the five Presence Score bands?
Shadow 0–20, Emerging 21–40, Noticeable 41–60, Magnetic 61–80 and Rare 81–100. Magnetic is the practical target; Rare is unreachable if Appearance or Aura is badly behind, because those two weights are 55% of the composite.
How many dimensions feed the Presence Score?
Presence measures 19 dimensions on-device and rolls them into the five weighted categories above. First Impression, Aura and Grooming are free forever; the photo never leaves your iPhone, and there is no account.